Videogames case study 2 - Kim Kardashian: Hollywood blog tasks
Language
1) What is the objective when playing the Kim Kardashian: Hollywood game? The objective is to increase fame and reputation.
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
A list celebrity is someone who is famous and has a high reputation.3) How do you download the Kim Kardashian: Hollywood game?
Through app store.
4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
The storyline is to go from unknown to famous and it is set in Hollywood.
5) What characters can you play as? What characters appear in the game?
The character you choose. You can buy VIP characters.
Audience
1) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
The game uses Diversion,Personal relationships and personal identity.
2) Why is the game so addictive for audiences?
To get more successful.
3) Applying Stuart Hall's Reception theory, what is the preferred reading for Kim Kardashian Hollywood - how do the producers want the audience to react to the game? For the oppositional reading, why might someone dislike Kim Kardashian Hollywood? The preferred reading is the play the game a lot. Then get addicted to it. The oppositional reading could be the game is pay for win.
3) Applying Stuart Hall's Reception theory, what is the preferred reading for Kim Kardashian Hollywood - how do the producers want the audience to react to the game? For the oppositional reading, why might someone dislike Kim Kardashian Hollywood? The preferred reading is the play the game a lot. Then get addicted to it. The oppositional reading could be the game is pay for win.
Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked, you can access the text of the article here.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful? It is very addicting to new players and belongs to a celebrity.
5) What does James Liu suggest is the reason players keep coming back to the game?
To see the new updates and get the character to achieve fame.
Representations
1) What representations of women can be found in Kim Kardashian: Hollywood?
Of them being successful, famous and being loved.
2) What representations of race, ethnicity or sexuality can be found in the game?
The game uses different representations of race, ethnicity and sexuality in the game.
3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces the way women should look in the opinion of a man. It subverts the stereotype of women being dependent.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
To have talent and skill.
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Someone may criticise one how a female celebrity will only get famous because of their looks and have no talent.
Industries
1) How much does Kim Kardashian: Hollywood cost?
The game is free.
2) How does the game make money?
Through ads and in-game purchases.
3) What subscriptions are available to Kim Kardashian: Hollywood?
Gold, silver and bronze.
4) How was Kim Kardashian: Hollywood marketed and promoted?
Adverts and Kim Kardashian promoting it.
5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
The players may start to buy actual fashion products after playing the game.
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