Tatler media blog 😇
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine with a vibrant picture of a young woman and a 2 zebras. The zebras could represent the colours "black and white". These colours represent old fashioned and a bit of wealth which leaks to this magazine.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The average is more towards the female side living in London and are aged at about 29.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler are obsessed about fashion as they spent over £843 million on fashion. Plus, 93 percent of the readers own designer fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the psychographic groups who read Tatler?
Tatler targets wealthy women since there are so many female models on the cover and talk about beauty and spas.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? I can see sans and serif fonts. This gives me connotations of a modern and well-developed magazine.
It is a advanced language which only the their target audience can understand. For example, "MILLENNIAL SLOANES".
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colours are pink and gold/yellow. The colour pink gives connotations of femininity and the colour gold gives connotations of wealth and power.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
This creates interest in the magazine because the women is dressed in a rich clothes which would make the viewer excited.
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
The groups that are represented on the cover are white and mostly represent women.
The lifestyle of rich people are very luxury since they get invited the the best parties and can afford the new trends and items.
3) Are there any stereotypes being reinforced or subverted? How? Why?
The stereotype of females are being reinforced here by how women are meant to look like.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred cover is for the audience to notice how posh this magazine is and buy it. The oppositional reading is that Tatler is very disrespect to other races and the poor people since they do not anything to do with them.
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People'). Poor people are not reflected in Tatler.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
This shows that the life in Britain is very luxurious and very relaxing.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
The groups that could be offended are lower class women since they might to be able to afford all the new things and how they are pressured into focusing on their appearance.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
The problems are that there is a lack of beauty or problems like nothing posh on the cover.
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