Audrey Hepburn Galaxy Advert
1) Who is Audrey Hepburn?
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s.
2) Why did Galaxy select Audrey Hepburn for this advert?
Because she had a hit film Roman holiday the same year.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations that she is a grown woman looking for a man.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures.
5) What is intertextuality?
When one media text refers to or suggests another media text
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film was Roman holiday and the advert was very bright and the costumes were very old- fashioned which suggest a calm, nostalgic atmosphere. Audrey wore a lot of make up that suggests women should look a particular way.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
The Helper,The Princess, The hero
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? Yes because Audrey was gonna go a train but then she was distracted by a man telling her to get in his car which was the 2nd equilibrium.
9) What representations of gender can you find in this advert? That women are dependent on men.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. Stereotypes are reinforced since the stereotype women are dependent on men are shown. Audrey wore a lot of make up so it reinforces the stereotype that women are supposed to look a particular way.
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s.
2) Why did Galaxy select Audrey Hepburn for this advert?
Because she had a hit film Roman holiday the same year.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations that she is a grown woman looking for a man.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures.
5) What is intertextuality?
When one media text refers to or suggests another media text
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film was Roman holiday and the advert was very bright and the costumes were very old- fashioned which suggest a calm, nostalgic atmosphere. Audrey wore a lot of make up that suggests women should look a particular way.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
The Helper,The Princess, The hero
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? Yes because Audrey was gonna go a train but then she was distracted by a man telling her to get in his car which was the 2nd equilibrium.
9) What representations of gender can you find in this advert? That women are dependent on men.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. Stereotypes are reinforced since the stereotype women are dependent on men are shown. Audrey wore a lot of make up so it reinforces the stereotype that women are supposed to look a particular way.
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