Advertising and marketing assessment

1) What does intertextuality refer to in Media Studies? [2 marks]

Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text. ... Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody.

2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]

The OMO advert follows the old stereotypes of how women are housewives and stay do domestic jobs and how men are very silly and irresponsible.

3) How do advertisements reinforce and challenge stereotypes in the media?

Advertisements either subvert the stereotypes of men and women or just keep the same. Nowadays there are more adverts that challenge gender stereotypes and other ones.