Music Video Blog

1) What are the key conventions of music video? The style, the camera and the editing techniques.

2) What is intertextuality? The relationship between 2 texts

3) When did music videos first become a major part of the music industry? 1980s and 1990s.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV launched in 1981 and it changed movies and included intertextuality.

5) How are music videos distributed and watched in the digital age? YouTube changed the way music videos are accessed and enjoyed.

6) Why was piracy (illegal downloading on the internet) a problem for the music industry? Piracy is a problem because the music industry can't keep track of it and people are getting music for free.

7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples. Spotify,Apple Music, Beats Music and YouTube Music.

8) What is digital convergence? The ability to view the same multimedia content from different types of devices.