Class Audience and Industries Blog
1) What were the viewing figures for Class and why do you think it did so badly? It had an audience of 0.28 million. I think Class did really bad because it wasn't related to Doctor Who much so the audience lost interest.
2) What audience psychographic groups might particularly enjoy Class?
Teenagers since they can relate to some of the scenes like April rolling her eyes at her mother.
3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Relationships:Want to see what will happen to April or how she will succeed.
Diversion (Escapism):Shadow Realm(links to si-fi)
Surveillance (Information / Facts):discovers when April's father is back and shares a heart with Corakinus.
4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart? Visceral pleasures: Shadow Realm (unknown location)
Vicarious pleasures: intrigued to see if April can defeat Corakinus
Voyeuristic pleasures: binary oppositions (Earth and Shadow Realm (alien world) experiences aliens and their lives.
5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this. It was a positive reaction as Class is a spin-off of doctor who so there are character and objects that may appear in the show, it also has a similar si-fi feel to it making it more interesting, but it is more modern meaning that there may be some things which don't fit too much into the si-fi genre and may spoil the experience for them, but overall they did enjoy Class.
Industries
1) What was the objective of BBC3 when it was launched?
BBC3 was made for the younger audience and it was launched in 2001.
2) Why did BBC3 go online-only in February 2016?
Younger audience don't watch live TV as much as online.
3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'? This is a teenage drama so that is entertainment and there are bits of education and information scattered around the series.
4) How did the distribution of Class contribute to the failure of the show with audiences? The release got only 1 million people watching it, then they later started to decrease and they even struggled to get even half a million of people watching the later series.
5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful? First it was only on BBC three they even showed it on BBC one, this wasn't very successful as there weren't many younger audiences on BBC one and then the popularity of it started to drop down to where they couldn't recover from the damage.
Comparison: An Unearthly Child and Co-owner of a Lonely Heart
1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
The Class VFX and SFX are more advanced in Class, in the 1963 Doctor Who they had it so that they didn't even have any effects.
2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?
It has all kinds of things of being transported to alien worlds or places, the TARDIS is included in both of the shows, some differences would be that one is more modern than the other one having trouble with family and another with teachers.
3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?
It is mostly entertain and a bit of educate as, si-fi contains some sort of education as there is some sort of science happening and some realistic possibilities but it is mostly entertain as it is something that someone would watch in their spare time or something that they like.
4) How are representations of people, places and groups similar or different in the two shows?
They show that both modern and people back in the time all had problems with family and teachers and how they deal with them or how they have people who are against them.
5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?They both include parts of where the TARDIS is involved in both of the series, some characters like the doctor reappearing and the school is set in a more modern version of Unearthly Child's school: "Coal high school" in Class.
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