The Daily Mirror Language and Audience

 1) Write the definition of the following key language for newspaper front pages:

Masthead: the title block of the newspaper
Pug: something to catch the reader's eye
Splash Head: the lead story
Slogan: sums up the ethos of newspaper
Dateline: The date
Kicker: story at the top of paper to draw interest in content
Byline: the writer's name
Standfirst: introductory paragraph usually in bold

2) How much does a copy of the Daily Mirror cost?
It costs 80p.
3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main stories are normally soft news like the royal family and celebrity gossip.
4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
This newspaper is aimed at a working class audience.
5) What is the balance on the Daily Mirror front page between images, headlines and text?

Text ratio dominates the paper because there are more images than text.

1) What is the target audience for the Daily Mirror?

The target audience is working class people.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

The front page has more a modern vibe to it since there is use of sans serif text. There are also a lot of images and basic language that people with less education can understand.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. 

Personal identity:The informal language being used, may be used the reader too.

Personal relationships: The audience may relate or feel for the people being featured in the newspaper.

Diversion: They are reading about other people's lives and escaping their own.

Survelliance: New Bond cast is being told to the audience.

4) Why are print newspapers generally read by older audiences?

Older audiences tend to be more loyal and have not adapted with the digital age.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?  This is a kicker and hooks the audience by using informal and basic language for the reader to understand.