essay ۝▄︻̷̿┻̿═━一۝.

“The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

I agree to this statement to a decent effect since one of the reasons is that if the audience doesn’t like a piece of media they can create their own with YouTube and Sound Cloud. They even could make a career of making their own media by becoming famous and well-known among the community. 

 The music industry is an example of a change. Since, the audience can become producers and make their own music. Justin Bieber gained fame of the website YouTube because the video he made went viral. This is an advantage to the audience.

Disadvantages that the audience has are that the music industry is never stable and there are always new trends and the old ones die out. Another disadvantage is that big music industries overshadow the small ones like the audience which renders people from getting famous and getting their video to be viral.

The film and TV industry has changed by you can watch shows at any time you want and can pause them which was introduced by Netflix.

The advantages are that you don’t have waited a certain time to watch a show or movie when you can watch it anytime you want. You can also watch TV with your family anytime.

The disadvantages are that you can watch too and lose track of time and spend less time with your actual life. This term is known as “binge watching”.

The newspaper industry has changed as less people buy newspapers and rather want to read it online. It makes lots of newspapers companies go out of business but they try to make the paper as interesting as possible so the audience will be intrigued and be willing to buy it.

The advantages this gives to the audience is that it gives the audiences information about what is happening in the world and could entertain/amuse older audiences who doesn’t know much about the media and being a journalist is a very fun job that could be obtained by the audience.

The disadvantages this gives to the audience is that they would rather watch media then read it which makes less sales for the newspaper industry. Another disadvantage is that there could be fake news on the newspaper and could lie to us. This theory is known as the Hypodermic Needle Theory which is the idea that audiences believe everything you see. Lots of people think that the media brainwashes their audience and that is why they don’t trust the media as much as they did before the theory.

In conclusion, I think the internet has given their audience way too much power since they decide what goes viral or not and they can even be producers themselves and make a career out of it. But, in some cases the media took advantage of the audience by telling them fake news which had never happened. The power is evened out between audience and the media. 

By Tanish