I bet you look good on the dance floor. Analysis

1) How do audiences generally watch music videos these days?
They watch music videos through social media

2) What opportunities has the growth of digital technology and YouTube created for new music artists?
Many artists can correct their voice through auto tuning technology and get noticed.
3) What is P2P and why did it cause huge problems for the music industry?

There is a loss of money and jobs.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 

Yes because whoever gets a lot of views and get further and progress. 
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.

They could be showcased to millions of players and gain more popular.


1) How did the Arctic Monkeys first achieve success and build up their fanbase?
By a band spreading their song through chatrooms.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Arctic Monkeys was highly shared through p2p which increased their fanbase.
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
Arctic Monkey was formed by high school friends but One Direction was formed through X Factor.
4) How has technological convergence changed the music industry?
This allowed music to be put together with videos. 
5) Has the internet been a positive or negative development for traditional record companies? Why?
It is a negative development because people can get music online so no one will buy CDs.



1) What is the main Arctic Monkeys audience - demographics and psychographics?
Teenager- adults.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

A sense of nostalgia. 
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

I don't know how to answer this question.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?

Nostalgia is a sense of remembrance. This is a pleasure because Arctic Monkeys give a 80s vibe. This will stand out to the older audience.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?

The artist want the audience to take the "good old days" feeling.

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