One Direction- History Blog Task

1) How were One Direction formed and how is this reflected in the music video for History?
They were formed through during Series 7 of hit show X Factor and going on to come third. This is reflected through the debt they owe to Simon Cowell. 


2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)
the combination in one firm of two or more stages of production normally operated by separate firms.

3) What is horizontal integration? (See link above for help again!)
the process of a company increasing production of goods or services at the same part of the supply chain.

4) How has technological convergence changed the way audiences consume music videos?
 it enables communication between different programmes and platforms.


5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.
It shows how the band was formed and how it grew overtime from then.

1) What is the main One Direction audience - demographics and psychographics?
The main audience would be teenagers.


2) What audience pleasures are offered by the music video for History?
The audience pleasures are nostalgia, surveillance and intertextuality of previous tours and footage.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
The Simon Cowell clip shows the satisfying feeling and the flashbacks are seen as the "good old days" to the audience. The band laughing and enjoying together will make the audience will good inside.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is sense of remembrance. This is a pleasure because it makes the audience feel they are in the good old days and how they remember the past.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The producers want the fans to feel sad in a way because the band is splitting up.

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