‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ Questions ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎ :)

1) Why did Facebook buy Instagram for $1bn in 2012? So there is less competition.

2) What are the benefits for media companies of vertical integration?  They is more easier to advertise and would make more money.

3) What are the benefits for media companies of horizontal integration? They are still easier to advertise but has no relevance to it. They would make a huge profit.

4) What is a subsidiary? A company controlled by a holding company.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney, Sky and BBC

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

• ABC
• ESPN (80% stake)
• Touchstone Pictures
• Marvel
• Lucasfilm
• A&E (50% equity holding with Hearst Corporation)
• The History Channel (50% equity holding with Hearst Corporation)
• Lifetime (50% equity holding with Hearst Corporation)
• Pixar
• Hollywood Records
• Vice Media (10% stake)
• Core Publishing

7) Why did Disney buy Fox - what are the benefits?

This makes the competition less and more of a profit to benefit